Google Ads Policy Resources
Free educational resources to help you understand Google Ads policies and certification requirements.
Policy Guides
Government Documents & Services
Complete guide to advertising government-related services including certification requirements, regional exclusions, and application process.
Financial Services Certification
Navigate financial services advertising policies across different regions and product categories.
Healthcare Advertising
Understand healthcare and pharmaceutical advertising requirements and compliance standards.
Advertiser Verification Program
Step-by-step guide to completing Google\’s Advertiser Verification Program successfully.
Helpful Checklists
- 📋 Certification Application Checklist – What you need before applying
- 📋 Policy Compliance Checklist – Ensure your ads meet requirements
- 📋 Documentation Requirements – Organize your materials
- 📋 Regional Compliance Guide – Country-specific requirements
Common Questions Answered
How long does Google certification take?
Google\’s review process typically takes 5-7 business days for advertiser verification and 2-4 weeks for category-specific certifications. Complex applications may take longer.
What happens if my application is denied?
You can appeal the decision or reapply after addressing the issues Google identified. We can help you understand why you were denied and prepare a stronger application.
Do I need certification for every restricted category?
Yes, each restricted category requires separate certification. Some certifications are region-specific.
Can I advertise while my certification is pending?
No, you must receive certification approval before running ads in restricted categories. Running ads without certification may result in account suspension.
How often do I need to renew certifications?
Most certifications don\’t expire, but Google may require re-verification if your business changes or if policies are updated. Advertiser verification typically needs annual renewal.
Official Google Resources
Always refer to Google\’s official documentation for the most current policy information:
- Google Ads Policy Center
- Advertiser Verification Program
- Restricted Businesses Policy
- Google Ads Help Center
Stay Updated
Google Ads policies change regularly. Subscribe to our newsletter to receive:
- Policy update notifications
- New certification requirement alerts
- Best practice tips
- Case studies and success stories
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